- catching up with friends
- organsing events
- its free?
- helps young people promote themselves
- equalisies people and everyones profile is the same. no matter of class or status
- causing low self estem
- hurtful comments/ statuses about you
- ganging up on others- taking sides
- people knowing a lot about you
- people who thought where your friends but turn out not to be
- destorys relationships
- people trying to make others jealous 1
- sharing infomation
- development of self-identity
- collective intellegence
- reshaping media messages and their flow; reshape and recirculate messages
- increased voice
- consumer communication with business (greater influence)- mass collaboration
- awareness- bands/skills
- communication has become an interactive dialoge
- self presentation and self-disclosure
Media Use in Identity Construction
Highlight ke points/quotes that you think are important and then answer these questions when reading this text:
• Young people are surrounded by influential imagery – popular media (Examples?)
• It is no longer possible for an identity to just be constructed in a small community and influenced by a family (Discuss)
• Everything concerning our lives is ‘media saturated’ (What does this mean?)
However, it is fair to say that in some instances the freedom of exploring the web could be limited depending on the choice of the parents or teachers. So, if young people have such frequent access and an interest in the media, it is fair to say that their behaviour and their sense of ‘self’ will be influenced to some degree by what they see, read, hear or discover for themselves. Such an influence may include a particular way of behaving or dressing to the kind of music a person chooses to listen to. These are all aspects which go towards constructing a person’s own personal identity.
Firstly, it is important to establish what constitutes an identity, especially in young people. The dictionary definition states the following:
“State of being a specified person or thing: individuality or personality…” (Collins Gem English Dictionary. 1991).The mass media provide a wide-ranging source of cultural opinions and standards to young people as well as differing examples of identity. Young people would be able to look at these and decide which they found most favourable and also to what they would like to aspire to be. The meanings that are gathered from the media do not have to be final but are open to reshaping and refashioning to suit an individual’s personal needs and consequently, identity. It is said that young people:
“…use media and the cultural insights provided by them to see both who they might be and how others have constructed or reconstructed themselves… individual adolescents…struggle with the dilemma of living out all the "possible selves" (Markus & Nurius, 1986), they can imagine.” (Brown et al. 1994, 814).When considering how much time adolescents are in contact with the popular media, be it television, magazines, advertising, music or the Internet, it is clear to see that it is bound to have a marked effect on an individual’s construction of their identity. This is especially the case when the medium itself is concerned with the idea of identity and the self; self-preservation, self-understanding and self-celebration.
“With a simple flip of the television channel or radio station, or a turn of the newspaper or magazine page, we have at our disposal an enormous array of possible identity models.” (Grodin & Lindlof 1996)I believe the Internet is an especially interesting medium for young people to use in order to construct their identities. Not only can they make use of the imagery derived from the Internet, but also it provides a perfect backdrop for the presentation of the self, notably with personal home pages. By surfing the World Wide Web adolescents are able to gain information from the limitless sites which may interest them but they can also create sites for themselves, specifically home pages. Constructing a home page can enable someone to put all the imagery they have derived from the popular media into practice. For example:
“…constructing a personal home page can be seen as shaping not only the materials but also (in part through manipulating the various materials) one’s identity.” (Chandler 1998)This is particularly important as not only are young people able to access such an interesting and wide ranging medium, but they are also able to utilise it to construct their own identity. In doing this, people are able to interact with others on the Internet just as they could present their identities in real life and interact with others on a day to day basis.
In conclusion it can be seen that the popular media permeates everything that we do. Consequently, the imagery in the media is bound to infiltrate into young people’s lives. This is especially the case when young people are in the process of constructing their identities. Through television, magazines, advertising, music and the Internet adolescents have a great deal of resources available to them in order for them to choose how they would like to present their ‘selves’. However, just as web pages are constantly seen to be 'under construction’, so can the identities of young people. These will change as their tastes in media change and develop. There is no such thing as one fixed identity; it is negotiable and is sometimes possible to have multiple identities. The self we present to our friends and family could be somewhat different from the self we would present on the Internet, for example. By using certain imagery portrayed in the media, be it slim fashion models, a character in a television drama or a lyric from a popular song, young people and even adults are able to construct an identity for themselves. This identity will allow them to fit in with the pressures placed on us by society, yet allow them to still be fundamentally different from the next person.
tv- the inbetweeners, the aperance of people in music videos- how they construct the image of the pop star, tv channels, magazines have inflenced us ie the only way is essex- sales have gone up in fake tan, bling, tacky clothes, super models- boys make out they are perfect and girls then think and feel they have to look like this to be liked by guys- an unrealistc world, been mediated recently that men have been shown to have anorexia due to male models being thin, six pack etc.
as aprent you cant control what your children se and view in the media. but on a postive they can become who they want to be. you can learn alot about your self by viewing how others are. if you parnets are strcit that will impact on how you find your own identity as they will ban you from certain websites
Everything concerning our lives is ‘media saturated’ (What does this mean?)different media and how we absorb the media
- he classifies identity as an ambigious and slippery term:
- identoty is something unique to each of us but also implies a relationship with a broader group
- identity can change according to our circumstances
- identity is fluid and is affected by broader changes (how can you relate this to britishness) -( cultural imperialism- -globalisation - social mobility, -immigration, -becoming a multi cultural country
- identity becomes more important to us if we feel it is threatened
- identity is complicated, however, everybody feels that they have one
- religious and national identities are at the heart of majour international conflicts
- the average teenager can create numerous identities in a short space of time ( using the internet, social networking sites)
- we like to think we are unique but gauntlett questions whether this is an illusion and we are all much more similar than we think
- creativity as a process- about emotions and experiences
- making and sharing-m to feel alive to participate in community
- happiness through creativiy and commuity
- creativity as a social glue- a middle layer between individuals and society
- making your mark and making the world your own
what is collective identity
- representation the way reality is meduiated or represented to us
- collective identity the individuals sense of belonging to a group ( part of a personal identity)
An Anthropological Introduction to
Whilst watching the video answer these question
1. When was YouTube first released?
2. According to Michael Wesch what does Web 2.0 allow people to do?
It’s about linking people about ways we can’t predict. Everyone is connected.
3. When media changes what else changes?
Human relationships changes, we have to re think our selves
4. What influenced the loss of community? And what has now filled this void?
Woman joins their work force and loss free time; a number of things are contribution to the disconnected community. The TVs are isolating there are lots of things to why communities are deformed. From place to place person to person think about this state we are in i.e. networks. Cultural abversion we all have more desire for community. We become more lonely. YouTube comes into this this is how YouTube has changed this. People getting into it.
5. How are communities connected?
Through YouTube. Through vlogging, asking questions,
6. Explain what he means by voyeuristic capabilities?
It allows you to watch other people without staring at them and you can see them as a person without being in the same room. People connecting very deeply and you are able to connect with them
7. Write 3 points about what he refers when he discusses playing with identity
· Having many faces and being fake
· Lonely girl 15 was a fake and how she fooled the world. but she’s just a person like everyone else
· No one knows what’s real on YouTube
· Everyone wants the fakes to go away and wants the actors to say they are fakes etc.?
8. What does the ‘Free hugs phenomenon’ suggest about people?
• Reconnect community how we are all the same and how one person does one thing everyone copies and it goes viral etc.