representation of young people

"what is happening to our young people they disrespect there elders; they disobey their parents they ignore law they riot in the streets, inflamed with wild notions. their morals are decaying. what is to become of them?"
- Plato 4th century!

stereo types

•  they orginante in and reflect the power relations in society because they are part of cultures ideology
• they foster values that reinforce group and individual subordination
• they marginalise people treating them as the other
• they categorise people into groups whose member supposedly share invetable charcteritics most typically negative ones

characteristicrts of stereo types

•  stereotypes are categorical and genral sugesting the trasits applyu to all group members
• they are simplistic
• they are prejudgements not based on experiance
• can be conscious or unconscious
• they are inflexible or rigid , thus not easily corrected

hegemony in news representations of youth

• media industeries operate within a structure that produces and reinforces  the dominant ideology via a consensual world view
• this world view is produced predominantly by white middle class, middle aged hetrosexual men
• it is thier ideas and values that infiltrate media texts  and ensure that other voices do not get heard.